In connection with the film The Avengers, Hasbro released a series of action figures. In addition to a 3.75" line, Hasbro also created a 6" line in the scale and style of their super posable Marvel Legends line. Several of the 6" figures were later released as part of the Best Of Marvel Legends wave a few years later. Notably, the 3.75" line included a Skrull warrior figure, despite the species not appearing in the movie.

Though Hasbro did not initially produce a 6" figure of Iron Man in his Mark V armor, they released one six years later for the Marvel Studios: The First Ten Years line.

Other companies such as Hot Toys, Figma, Diamond Select, Good Smile and NECA also produced figures for the movie.