In 2002, Toy Biz released a series of Spider-Man action figures in conjunction with the first movie. The line mainly consisted of multiple versions of Spider-Man, and a few versions of Green Goblin. Mary Jane and J. Jonah Jameson were also featured.

A slightly altered version of the Super Posable Green Goblin figure would later be released in 2007 as part of Hasbro's Marvel Legends Spider-Man Trilogy wave.